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OpticsPlanet.com Falls Short
June 19th, 2008 by Geaked

Another wonderful example of how not to run your business.

Back on May 31st, I ordered one of those jars with a magnifying lens for kids to explore bugs.  My 3 year old loves bugs.   I also ordered a magnifying lens for myself.

So I placed my order via PayPal and everything went smoothly.  I received an email from PayPal with a confirmation of the transaction.  They said I would hear from OpticsPlanet.com separately.

That didn’t happen.  So a couple of days ago I sent OpticsPlanet an email basically showing I had processed a PayPal transaction and what was the status of my order.

Here is the response I received today (20 days after the sale).

On Thu, Jun 19, 2008 at 1:43 PM, OpticsPlanet Customer Service <Care@opticsplanet.com> wrote:

Hello:

Thank you for your interest in Optics Planet. We are still holding on this item from Nikon. They should be arriving soon, is what the manufacturer keep telling us, we are starting to get a few orders on hold for this exact item.  I have bumped you to the top of the list, so you will receive the product when they first arrive back into our stock.  If you have any further questions, please do not   hesitate in contacting us.  Thank you for your patience with this order.

Best regards,

Matthew S.,

Sales Team

Here is my reply today:

Matthew,

Thank you for your reply and update.  It is protocol to email the customer when payment is processed (received) to both confirm the purchase order AND to notify if there are back order issues.  Putting the burden of tracking a timely shipment on the customer is not a good business practice.

I’m sure you will agree that OpticsPlanet’s competition is broad and varied, leaving me many choices on my next purchase of similar merchandise.

I trust you will ship my order in an expeditiously quick manner when Nikon gets their act together – being that you have my money.

Regards

Here is Matthews reply:

Hello Samuel:
Thank you for your follow up. We typically charge your credit card when we are ready to ship the product out. However when a payment is made via paypal, the payment is instant and we do not have the ability to charge at a later date. We can give you a full refund and keep your order on hold; however we would have to re-invoice you before we would ship the product out, we can give you a full refund and cancel your order, or we can leave the order as is and ship the product out the same day it arrives back into stock. Please let me know how you would like to proceed.
And of course, like a great volley in a tennis match, my counter reply:
Matthew,

I mentioned nothing of canceling my order.  Please ship when available.

Whether billed when the product is available or billed instantly via PayPal, this does not address the fact I was not made aware of a back order issue.  You made a noble attempt to explain your BILLING policy, but that has not been my concern.

I would welcome your policy regarding customer communication when products are unavailable – billed or not.

Fortunately the items were not time sensitive.  There is still plenty of summer left and bugs to magnify.  I just ask to be kept informed.  This is customer service 101 folks.


7 Responses  
  • yotekiller1 writes:
    August 7th, 2008 at 6:22 pm

    The same thing has happened to me. Very poor customer service on there part I will say and a great way to have some operating capitall.

  • Geakz writes:
    August 7th, 2008 at 7:31 pm

    yotekiller1: Thanks for weighing in. Funny you should mention this as I just canceled my order a couple of days ago. I will update my original post with details. (just what is a ‘yotekiller’, and why are you #1? Scared to ask.)

  • yotekiller1 writes:
    August 29th, 2008 at 12:11 am

    I just canceled mine to. As for yote killer it is short for coyote killer l o l.. I hunt them and am quit good at it.

  • yotekiller1 writes:
    August 29th, 2008 at 12:13 am

    I like to say if it cant bite me it is not worth hunting. =:-)

  • Geakz writes:
    August 29th, 2008 at 7:01 pm

    Of course! Thanks for the clarification. Hunting coyote. Don't think I've met someone who does that before. Probably someone I should make friends with.

  • unleashed writes:
    October 1st, 2008 at 4:43 pm

    Had a very similar thing happen to me also with OpticsPlanet.com. I looked at their website, found an item I wanted and ordered it with my credit card. One day later, I got an email from OpticsPlanet stating that my product was on back order, but would be in soon and that they wouldn't charge my CC until they shipped it. I send them an email asking why they sold items on their website if they didn't have the item in stock or at least displayed some order of “out of stock” message. 31 days later, I got an email from them saying my item was in-stock and they were shipping it. I had almost forgot I ordered the item from them. Man, 31 days? Does this company even stock items or do they just want until a customer orders something before they order it from the manufacturer? I won't buy anything from them again.

  • Geakz writes:
    October 3rd, 2008 at 5:18 pm

    Unleashed: Thanks for weighing in with your experience. It really shoudln't be


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